My friend, Gil Friend, alerted me to this product that I hope sells like salted peanuts at a beer drinkers convention!
It's a new nozzle for your faucet that uses 98% less water. Ninety. Eight. Percent. Same tap.
It's brilliantly simple, takes 30 seconds to install, fits most faucets — which you don't have to replace — worldwide, and pays for itself in a couple of months.
What's not to like? Misters aren't new, but simplifying it to this extreme is really difficult, and they've marketed it very skillfully.
This product defines impact. Take notes, students of invention and marketing: a product done well. See their very successful Kickstarter campaign here. I've asked about their development timeline and some details about their process... I'll share that with you if they respond.